Technical SEO serves as the foundation for enterprise websites, which often contain thousands of pages and complex structures. A strong technical foundation ensures that your content is effectively pushed to the top of search engine results. Without it, even a solid content strategy may fall short, as technical issues can hinder visibility and ranking.

Common gaps in an enterprise SEO audit include issues related to canonicalization, indexing, and URL structure. For instance, improper use of canonical tags can lead to duplicate content penalties, while indexing issues may arise from orphan pages or incorrect sitemap configurations. Conducting a thorough audit that includes technical, content, keyword, and backlink assessments can help identify these gaps.

After identifying SEO issues, focus on creating an actionable plan that prioritizes high-impact, low-effort items first. This means addressing critical issues like canonicalization and indexing that can significantly affect your site's performance. Avoid getting overwhelmed by the number of errors; instead, aim for continuous improvement by systematically tackling the most impactful items.