Web3 adoption is evolving through a combination of enterprise initiatives and startup innovations. While enterprises like Nike and Starbucks are exploring NFT-linked services, startups are seen as the real drivers of transformative change due to their agility and ability to capture opportunities quickly. The market is still in its early stages, and both sectors are learning how to leverage Web3 effectively.

Startups are crucial for the future of Web3 technology because they tend to think more radically and can navigate the market with less red tape. Their innovative approaches can lead to disruptive advancements, and they are often quicker to implement unique use cases, such as programmable money and decentralized finance solutions, compared to larger enterprises.

Despite challenges in the crypto industry, such as the collapses of Terra/Luna and FTX, enterprise adoption of Web3 has not slowed down. In fact, it has been accelerating, with increased interest from banks and gaming companies. This indicates a growing recognition of the value that Web3 technologies can bring to established businesses.